OUR STORY

The Slay Beauty Story

At Slay Beauty, we believe makeup is more than just colors and brushes – it's a celebration of individuality and confidence. Founded with the mission to make makeup accessible for everyone, we focus on enhancing natural beauty rather than masking it.


Whether you're a seasoned pro or new to the world of beauty, our services are designed to empower you to feel your best, every day or for life’s special moments. By embracing diversity, we aim to redefine beauty standards and remind everyone that makeup is a tool for self-expression, not perfection.

The Makeup Artist

Driven by a deep passion for service, teaching, and makeup, Laura Poeckes established Slay Beauty to bring beauty and confidence to everyone. For Laura, makeup is more than a tool—it’s a celebration of individuality. Her mission is to empower clients to embrace their natural beauty while exploring the transformative magic of makeup. Whether working with a first-time makeup user or an experienced user, Laura brings warmth, expertise, and a commitment to making beauty accessible to all.

The Atmosphere

Believing that makeup is not just about trends but about empowerment! Slay Beauty was built to focused on inclusivity and authenticity. Through personalized services and a commitment to teaching, Slay Beauty's mission is to make every client feel seen, celebrated, and beautiful in their own unique way.

The Energy

At Slay Beauty, we are committed to you and your needs. Every interaction, from consultations to makeup applications to event services, is infused with a vibrant passion for helping people feel confident and celebrated. Our space is welcoming, inclusive, and brimming with positivity—a place where beauty meets self-expression, and everyone is encouraged to embrace their individuality.


We strive to create a great experience that goes beyond makeup, leaving our clients inspired, confident, and ready to slay both inside and out.

Share by: